About me


I’m Lucho, an audiovisual producer, graphic designer, and branding specialist, living and creating in Buenos Aires, Argentina. I’m passionate about telling stories visually, turning concepts into impactful designs. Lately, I’ve been diving into the world of AI, using cutting-edge tools to push the boundaries of my projects and bring fresh, innovative ideas to life.

I love connecting ideas with emotions and visuals, blending strategy with creativity to deliver results that not only look great but also resonate deeply. Whether it’s collaborating with startups, authors, or companies aiming to level up, I bring energy, passion, and a fresh perspective to every project.

When I’m not designing, you’ll find me immersed in movies, buried in a book, or keeping fit with sports (because balance is everything, right?).

I help brands discover their essence and communicate it in an authentic, creative way that truly connects with people.

Every great story starts with a small idea—
the challenge is turning it into something extraordinary

Take a look at two of my short pieces and let yourself be inspired.